Why MUSA

MUSA is a slow-fashion, sustainable swimwear brand founded in Byron Bay in 2023. Rooted in the values of authenticity, confidence, and self-acceptance, MUSA is more than a swimwear label — it is a movement dedicated to empowering women to embrace who they are and a profound journey of self-discovery.

In a world that often tries to fit us into molds, our brand celebrates breaking free. We see beauty in what makes you different, in the confidence that comes from being true to yourself. We celebrate individuality and encourage women to show up as their most authentic selves, creating pieces that make women feel confident, comfortable, and seen.

Each garment is thoughtfully designed and carefully crafted using premium sustainable materials and ethical production practices. Our community values quality, timeless design, and conscious consumption.

Sustainability & Fabrication

Our swimwear is made using high-performance, sustainable fabrics designed for exceptional comfort, durability, and longevity. We use REPREVE®, a leading recycled performance fiber made from post-consumer plastic bottles and ocean-bound plastic waste. This innovative material reduces environmental impact by reducing waste, lowering carbon footprint and supporting circular economy, while maintaining superior softness, stretch, and resistance to chlorine, saltwater, and UV exposure.

Each bikini helps give new life to approximately five discarded plastic bottles, transforming waste into high-quality, long-lasting swimwear.

95% of our bikinis are composed of 86% recycled nylon and 14% elastane, creating the perfect balance of support, flexibility, and comfort. The other 5% is made from RECLAIM PRIME fabric which is composed by 66% recycled nylon and 22% elastane.